Radio
RADIO
My favorite medium, radio lets me write nearly any concept even if the client's budget is small.
Reliable control is a prerequisite for any insecticide. But at planting, poor usability is simply unacceptable. That's why this spot lets farmers know which formula they can count on for control and convenience.
One of the hardest working fungicides around, this spot lets farmers know what kind of yields are possible with better chemistry.
Winner of the 2017 National NAMA Award, this spot re-frames harvest as a time of year when farmers claim their yield victories.
Poking fun at a farmer's relationship with his seed advisor, this spot is all about dumping those who can't bring the yields.
Farmers run high-tech operations. So when they invest big money on bean seeds, it's nice to know the genetics are developed by tech-savvy breeders.
I wrote this spot a few years ago for the re-launch of Redline liquid fertilizer. It was my first radio concept based on a few simple sound effects.